#MarketingManagement

There’s a mindset in performance marketing that sounds completely reasonable on the surface: make every campaign better.

As AI promises to automate 90% of your administrative tasks, are you ready to stake your brand’s future on the remaining 10% — the high-value human judgment machines can’t replicate?

Digital marketing is undergoing the most drastic capability upgrade in its history, and it is fundamentally changing what entry-level marketers are expected to do.

There’s a conversation happening in nearly every large enterprise right now, and most people in it don’t realize they’re talking past each other.

Among all the concerns marketers have when bringing AI into decision-making, there’s one we don’t talk about enough: Are we too quick to assume AI knows what’s going on in our heads when we build models?

Marketing leaders have invested heavily in AI training and related use-case exploration, yet still struggle to demonstrate a material impact.

We’re entering a world where new AI tools are removing the constraints that have long limited what marketers can achieve.