As AI promises to automate 90% of your administrative tasks, are you ready to stake your brand’s future on the remaining 10% — the high-value human judgment machines can’t replicate?

With enterprise AI adoption maturing from mass experimentation to results-driven, with marketing leadership being asked to prove ROI, marketing organizations are encountering what could be called the second-order risks of rapid scaling. The biggest one for many is the phenomenon of workslop, or the low-quality output generated by employees pushed to deliver massive amounts of AI-generated content without enough time for quality checks.

While AI can automate a vast majority of repetitive administrative tasks, a counterintuitive and growing need for marketing leaders is now becoming an emphasis on human empathy, creativity and strategic judgment.…