#MarketingTechnology

What’s the definition of a CDP? It's a bad question because it diverts attention from what really matters: What capabilities do CDP users ne...

TL;DR: This post fleshes out the STIB model of innovation diffusion, tests it by classifying recent customer management product an...

From Customer Experience Matrix: Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions

The AI conversation in marketing has been dominated by two things: which tools to buy and how to write better prompts.

It’s hard to believe now, but there was a time when people only collected data if they absolutely had to.

For the past several years, marketing strategy has reorganized itself around a simple premise.

Are you watching your team’s creative operations buckle under mounting pressure?

Much of the marketing stack is priced and purchased as infrastructure, but many parts are actually coordination layers that AI can increasingly replicate.

When Gmail rolled out a new “Manage Subscriptions” feature last summer, we knew it would make an impact, particularly for brands that didn’t lean into segmentation and automated journeys and instead peppered users with frequent messaging...

A client I’ve been creating online content for recently asked me to shift priorities.