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That Elusive Customer Loyalty: How to Build It, Learn From It and Profit From It
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That Elusive Customer Loyalty: How to Build It, Learn From It and Profit From It

Knowledge at Wharton·@HashtagPLUS·6 months ago
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In an article on Oct. 9, 2000, in the Financial Times’ Mastering Management series, Wharton marketing professor Barbara Kahn writes about the importance of turning customers into advocates who will not only develop loyalty to your company’s product or…

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