The electrolyte category is getting a beauty makeover.

Once marketed primarily to athletes replacing minerals after intense workouts, electrolyte powders have become part of the broader daily-wellness market. Now, brands are adding recognizable skincare ingredients to their drink mixes and positioning hydration as another step in a grooming routine.

These so-called beauty electrolytes typically combine minerals such as sodium, potassium and magnesium with ingredients including hyaluronic acid, ceramides, collagen peptides, vitamin C and niacinamide.

The concept reflects the continued overlap between beauty and wellness. Consumers are no longer only applying ingredients to their faces through serums and moisturizers.…