Proving the Advantage that Marketing Creates

In this Marketing Over Coffee:

Talking with PWC’s Ian Kahn and Samrat Sharma at Salesforce Connections!

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Samrat Sharma (Strategy, PwC) and Ian Kahn (Principal, Customer & Commercial Excellence Platform Leader, PwC) at Connections

Samrat has over 20 years as a strategist – now working at the intersection of growth, strategy and brand

Ian launched and grew the firm’s Salesforce Consulting arm, and now oversees the customer and commercial excellence portfolios

Starting with the customer journey and then following growth opportunities

Gone are the days of the giant slide decks without feet on the ground to make it work

Agentforce as orchestration layer is what can create opportunities for clients

Customer 360 to leverage proprientary data and unlock competitive advantage

More than 100 years of accounting rigor is something that can address the current crisis of trust

Adoption does not equal business results

8:29 – 9:59 Incubeta : the…