A pattern I keep seeing in finance-education and other learning apps: direct-to-consumer is hard. The people who need the product most aren't searching for it, and paywalls scare them off before they see the value.
The obvious alternative is going through an organisation that already has the users: schools and teachers, employers with financial wellness budgets, banks or credit unions, or creators who license content.
For founders who have tried one of these routes:
- Which one actually produced paying customers, and how long did the first deal take?
- Did you need a separate product (admin dashboard, reporting, compliance pack) before anyone would sign?
- Did a B2B side help or hurt the consumer app, in focus and in brand?
I'm trying to work out whether this is worth exploring early or whether it's a distraction until the consumer side works.