New research from BrightEdge shows that top brands in travel categories dominate the rankings in both ChatGPT and AI Overviews. What’s interesting is that while the BrightEdge data shows that the same brands are dominating travel queries, the top-ranked brands differ according to which sector/niche of travel is being inquired about.

Big Brands Lead Their Sectors

What people choose has generally been biased toward whatever is the most well known. That’s the idea behind advertising, that the more well known a product is, the likelier it is to be chosen by a consumer, and if the consumer is delighted by the choice, they’ll generally stick with that choice (brand loyalty).

So it shouldn’t be surprising that big brands that are well known and trusted by consumers win out for each of their given sectors.

BrightEdge data shows:

“American Airlines, Royal Caribbean and Expedia lead their categories on both Google AI Overviews

and ChatGPT.

Hotels have a different leader on each engine.…