Most AI demos look impressive when 5 people are using them.
Things get very different when hundreds of people are simultaneously asking your system to:
maintain long-running conversational memory
coordinate shared game state across multiple players
handle real-time Discord interactions
retrieve contextual campaign knowledge
stream AI responses quickly enough to feel conversational
and do all of it without your API bill exploding
Over the last year, I built Scrollbook, an AI-powered tabletop RPG platform designed to act as a persistent AI Game Master inside Discord.
At its peak, Scrollbook organically grew to 867 Discord servers and more than 1,000 active users.
I built the entire system solo.
And eventually, I had to shut it down.
Not because the product failed.
Because the infrastructure and model costs became unsustainable for me to continue operating alone.
That experience completely changed how I think about AI systems engineering.
The hardest part was never prompting Claude.
The hardest…