A good ad should be like a good sermon: It must not only comfort the afflicted, it also must affl…

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A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.

newsletter.smartbrief.com·4 months ago

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#smartbrief #good #sermon #comfort #afflicted #photo

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A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.

2026-05-12

Bernice Fitz-Gibbon, member, Advertising Hall of Fame

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A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.