Zest , the restaurant discovery app that launched earlier this year, is already thinking about a future where mobile apps are no longer the primary interface. On Thursday, the startup introduced a new feature: a personal AI-powered “restaurant concierge” that lives in your text messages, similar to other popular AI agents like Instinct or Poke.

The launch reflects a broader shift in how startups are thinking about AI, as conversational AI agents take on tasks that had previously required users to launch stand-alone mobile apps. For Zest, that means bringing its restaurant recommendations into texts, then allowing users to immediately take the next step of booking a table.

“The agent is the product now,” explains Zest founder and CEO Mario Gomez-Hall. “You text it, and it answers from your own history and your friends’.…