L Catterton is betting on Glance in the race to transform shopping with AI .

The consumer-focused private equity giant made what was described as a “strategic investment” in the shopping agent, which is run out of a subsidiary owned by tech company InMobi.

“Agentic commerce is fundamentally changing how consumers discover and shop for products, creating significant opportunities for brands that can make the journey more personal, intuitive and engaging,” said Scott Dahnke, global chief executive officer of L Catterton . “Glance is uniquely positioned to capitalize on this evolution, combining a differentiated consumer proposition with broad distribution across the screens where people spend their time.

“For nearly four decades, L Catterton has invested behind fundamental shifts in consumer behavior,” Dahnke said. “We believe agentic commerce will be among the most consequential — changing not only how consumers purchase products, but how they are inspired and discover what comes next.…