Launching around New York, Los Angeles, and the Bay Area, Must Eat gives FoodTok recommendations a place of their own.

By

Olivia Tauber

Olivia Tauber

Deputy Digital Culture Editor

Olivia Tauber is the deputy editor of digital culture, covering creators, media, movies, beauty, and more. Based in New York, her work has appeared in The New York Times, Vanity Fair, The Cut, Teen Vogue, Complex, and Interview Magazine. She holds a Master's degree in Journalism from NYU and a Bachelor's from the University of Michigan. She also runs Fan Mail, a weekly pop-culture newsletter.

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on October 28, 2026

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Credit: TikTok

TikTok already helps decide which restaurants get people lining up outside. Now, it wants to help users sort through those recommendations and, in some cases, book a table.

The company announced Must Eat on Wednesday, Oct.…