MorningStar Farms' new brand identity, created with Design Bridge and Partners, aims to highlight its heritage and trustworthiness. The new look, inspired by its 1970s roots and featuring woodcut-style illustrations and retro typography, is featured across all packaging.

"Rather than chasing the latest trend, we went back to the brand's 1970s origins and drew on that era's warmth and connection to the land -- from woodcut-inspired illustrations to a retro typeface and real, home-style food photography," says Ben Sherwood, creative partner at Design Bridge and Partners.