Google is expanding direct checkout powered by the Universal Commerce Protocol (UCP) to shoppers in Canada across AI Mode in Google Search and the Gemini app.

Sabrina Geremia, Vice President and Country Managing Director at Google Canada, announced the rollout on November 4, 2026.

The feature allows Canadian shoppers to purchase directly from eligible retailers while researching products on Google’s AI surfaces.

Google also announced plans to bring simplified UCP integration directly into Merchant Center starting next year.

Here’s what’s changing with the Canadian rollout, how the checkout flow works, and what retailers managing Merchant Center feeds should prepare for.

How UCP Direct Checkout Works In Canada

According to Google, the initial Canadian launch includes four partners and merchant groups:

lululemon

Select Shopify merchants

Shoppers Drug Mart

Simons

These partnerships allow Canadian shoppers to complete purchases inside AI Mode in Google Search and the Gemini app without leaving the…