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Why a Brazilian Soap Star Is Beloved by Hundreds of Millions in China
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Why a Brazilian Soap Star Is Beloved by Hundreds of Millions in China

The Hollywood Reporter·Mathew Scott·3 months ago
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Lucélia Santos shakes her head and laughs as though, even today, she’s still trying to comprehend the sheer numbers. But when the Brazilian actress landed in Beijing back in 1985, it was because more than 300 million people had voted for her in the annual China TV Golden Eagle Awards. What’s more, the series Santos had starred in — Escrava Isaura ( Isaura: Slave Girl ) — had become a cultural sensation in the country at a time when watching TV was still very much a communal experience, with more than 450 million viewers tuning in each week. “I was, to be honest, shocked by such a response,” Santos says. “It’s something that I knew I would cherish for the rest of my life but in terms of all the emotion, I just couldn’t really digest it at the time.…

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