Good morning and welcome to Vittles . Today’s essay by Ruby Tandoh is about the most influential decade-and-a-half in British ice cream culture — a fertile period from 1976 to 1991 during which most of the ice creams you’ll find in a British freezer today were invented. This essay is adapted from Ruby’s book All Consuming , which was released in paperback last month. To buy it, please click here . Today’s article is also part of our online-only series of essays on influence linked to our third print issue , ‘The Influencers’ which officially came out last week. Thanks to everyone who has bought a copy so far! You can order your copy here , and, while you’re there, you may as well throw in a copy of Ruby’s ice cream guide too. Buy Issue 3 The golden age of British ice cream started with a simple enough gambit: that there had to be a way of packaging the iconic ice cream cone.…