Reddit's share of ChatGPT Search citations fell 86% in four days this August. If it can happen to Reddit, it can happen to your brand.

The Gist

Citations rotate fast. SISTRIX found that 56% of Google AI Mode sources and 74% of ChatGPT Search sources change from week to week.

Reddit isn't immune. Promptwatch data shows Reddit's share of ChatGPT Search citations fell 86% in four days this August.

Links outlast citations. Earned links stay on publisher pages for years, and a mix across six link categories builds the authority AI systems draw on.

Somewhere this week, a marketing leader is presenting a slide titled "AI Visibility: Q3." There's a green arrow on it. The brand showed up in ChatGPT for three of its five core queries, up from one last quarter. Everyone in the room feels good.

Nobody in that room knows the number could be different by Friday.

That isn't me being cynical. It's what the data shows.…