Jim answers questions from fellow Drillers

(More questions with answers here , Work Overview here , Index of concepts here )

Topic Overview

Hi again folks, Jim Novo here.

Have you ever offered a $100 off coupon to a new retail customer? I have. And guess what? There was no response, even though the average order size across all customers was $38!

So how is this kind of situation possible? Some products attract customers that are only interested in that product, and they are not going to buy again – period. Knowing this, the question for you: is this the kind of product you want to constantly feature / promote?

Guess that depends on the Drillin’, eh? Let’s get to it …

Creating Effective Retention Campaigns

Q: Hi Jim,

Love your newsletters. Do you have a tip jar I can use to donate to the cause?

A: Hmmm…maybe I ought to start one…nah.…