(Image credit: Levi's)

Last year, it seemed that some of the biggest brands had declared the death of the opulent, magical holiday advert. AI slop would do, they decided.

Coca-Cola's AI Christmas ad was one of the most controversial, while McDonald's pulled its festive effort due to the backlash. This year, it seems we're seeing a strong counter movement, with big brands making a point of their commitment to handcrafted art.

First, there was the glorious Prada Christmas ad , directed by former Disney animator John Pomeroy. Now Levi's has pulled out the stops for a very different animated gem, showing that it's not just luxury brands that see the value of human craftsmanship in advertising.

LET'S GET FUZZY | Levi's® Holiday Horror Film - YouTube

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Levi's Let’s Get Fuzzy stop-motion holiday campaign was produced by the London-based production studio Blinkink . The animation begins as a play on horror movies, making it a fun segue from Halloween.…