Published 10:52 am Tuesday, October 27, 2026

Pacific Power has earned a 2026 Achievement Award for using artificial intelligence to help customers save money.

The power company, which serves Oregon, Washington and California, used AI to identify Oregon customers to contact who may qualify for bill assistance.

“Technology is most valuable when it helps solve a real customer problem,” said Barbara Modey, customer satisfaction market research manager. “The data showed us not only who to reach, but where customers were getting stuck. That let us adjust our messages so more customers could finish their applications.”

The work resulted in roughly 9,000 additional customers enrolling in the company’s Oregon low-income discount program.

This program offers between 20% and 80% discounts for customers who are at or below 60% of the state’s median income.

“Affordability begins with making sure customers know what help is available and how to get it,” said James Owen, vice president of customer experience and…