The podcast boom is hitting a messy reality for CMOs

Some marketers are hitting pause on podcast ads. Jens Büttner/picture alliance via Getty Images

Podcasting's growth story is facing a CMO reality check.

Cluttered, repetitive ad breaks and a lack of consistent measurement standards are factors giving some marketers pause about continuing to pour budgets into podcasts. That's according to a new report from the podcasting ad agency Oxford Road, which was shared exclusively with CMO Insider.

More than half (57%) of the marketers Oxford Road polled said measurement gaps were holding back their podcasting investments.…