My sales team pretty much lives inside Salesforce and we found that our old calling setup was becoming a pain in the ass.

Reps would make calls in one app, then just make one of those “mental notes” to enter the outcome into Salesforce later. You can guess how that worked out for us… notes were late, vague, or missing altogether. Not just because people were being careless - it's just that we're all human and when you're working through a long call list, manual admin is one of the first things that are going to slip.

But the problem we wanted to solve was actually pretty simple. We just needed calling to fit into the CRM worklow so useful call information would end up on the right contact, account or opportunity without someone having to remember to copy everything over manually later on.

That made it easier for us to compare providers, given that pretty much every platform these days says, "We have full Salesforce integration, trust me bro." The devil's in the detail.…