September 29, 2026 •

The bible of user-interface design is “ Don’t Make Me Think ” by Steve Krug. He believes questions such as “Where do I click?” or “What does this mean?” create hesitation in shoppers.

Each question distracts from finding a product or completing a purchase and turns the session into figuring out the site.

The questions add up, and every moment spent decoding the interface lessens the urge to buy. Krug says it’s a reservoir of goodwill that drains with each uncertainty. When it runs out, shoppers leave.

A common question involves quantities and prices, including shipping costs . Yet lesser-known cues, visual or written, can remove shopper doubts.

Here are examples.

No Counting

Do the math

Gush labels its pack sizes by occasion, “With a Friend,” “With the Crew,” and “For the Party,” in addition to showing the number of pouches.…