#PracticalEcommerce

Alex Walser says YouTube TV viewers are more likely to buy, and the ad clicks cost less.

The E.U.'s July 2026 removal of its de minimis exemption prompted the USPS's rule.

Successful AI shopping assistance is measured by the quality of buying decisions, not how much time customers spend interacting with the tool.

New products and services this week support international shipping and payments, conversational ads, social commerce, dropshipping, reputation management, and more.

For ecommerce merchants, retail media is potentially a new revenue source from companies they know and work with.

Hal Smith of H Street Digital says lowering customer acquisition cost on Meta and Google starts with the offer.

The goal is to match a shopper's needs to your product so an AI system will recommend it.

A Google attribute called "contentEffort" in last year's search algorithm leak is telling.

Spas and niche retailers want exclusivity and also products their clients recognize. That's the challenge.

This week: updates on ChatGPT Ads, digital payments, authenticated deliveries, agentic commerce, CRM models, logistics, affiliate marketing, customer feedback, and more.

Agentic commerce is evolving, but the two opposing responses suggest the stakes are high.

Neville Medhora of Swipe File says AI content can rival humans' and produce 50 versions.

If advertising investment rises, sales and profit should too. If ad spending falls, so should sales.

Search Console's new filter reveals a discovery channel since shoppers often search images to find products.

New services this week include agentic commerce, product reviews, local businesses, returns management, WordPress development, and cross-border selling.

Better-informed shoppers are more likely to purchase items they will ultimately keep.

Founder Cheryl Sew Hoy explains why gut health matters and her company's simple process for collecting and analyzing stool samples.

November ideas include Route 66, the science behind products, 1976, television history, and rethinking the holiday gift guide.

Publish a video on YouTube and related product images on Instagram, and then track organic search performance for each.