Armando Roggio
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🌐 practicalecommerce.comSource
The E.U.'s July 2026 removal of its de minimis exemption prompted the USPS's rule.
🌐 practicalecommerce.comSource
Successful AI shopping assistance is measured by the quality of buying decisions, not how much time customers spend interacting with the tool.
🌐 practicalecommerce.comSource
For ecommerce merchants, retail media is potentially a new revenue source from companies they know and work with.
🌐 practicalecommerce.comSource
The goal is to match a shopper's needs to your product so an AI system will recommend it.
🌐 practicalecommerce.comSource
Agentic commerce is evolving, but the two opposing responses suggest the stakes are high.
🌐 practicalecommerce.comSource
If advertising investment rises, sales and profit should too. If ad spending falls, so should sales.
🌐 practicalecommerce.comSource
Better-informed shoppers are more likely to purchase items they will ultimately keep.
🌐 practicalecommerce.comSource
November ideas include Route 66, the science behind products, 1976, television history, and rethinking the holiday gift guide.
🌐 practicalecommerce.comSource
Sales, fulfillment, and shipping are becoming part of a merchant's potential borrowing capacity.