Early data suggests that AI-aided shopping could lower product returns, one of ecommerce’s most persistent costs.

That possibility is easy to miss in Adobe’s August 2026 “AI Traffic Trends Report” ( PDF ). The report, based on Adobe Analytics data of “over 1 trillion visits to U.S. retail sites, 100 million SKUs,” includes Adobe’s July 2026 survey results of 5,000 U.S. consumers

Adobe addressed ecommerce returns in a relatively small section of its 59-page Traffic Trends Report.

Some 69% of respondents to the Adobe survey who had used AI for online shopping said they were less likely to return an item purchased with AI assistance.…