#BandHolz

Alex Walser says YouTube TV viewers are more likely to buy, and the ad clicks cost less.

Hal Smith of H Street Digital says lowering customer acquisition cost on Meta and Google starts with the offer.

Neville Medhora of Swipe File says AI content can rival humans' and produce 50 versions.

Founder Cheryl Sew Hoy explains why gut health matters and her company's simple process for collecting and analyzing stool samples.

Flat Circle's Rok Hladnik says launching a new product line sometimes requires a new brand.

Drew Fallon's platform forecasts profitability, cash flow, inventory, and more — anything a CFO would do, he says.

The founder of Syntra, an agency, says content and copy play a big role in ecommerce conversions, if not the biggest.