Cheryl Sew Hoy says her company deals with poop. The Austin, Texas-based serial entrepreneur launched Tiny Health in 2020 to help folks monitor microorganisms in their digestive systems, which are critical for overall wellness.

The process once required in-person doctor visits with cumbersome stool collection. Tiny Health offers the same service with a streamlined home-based kit and a prepaid mailer for the lab analysis.

In our recent conversation, Cheryl shared the importance of gut health and details of Tiny Health’s launch, customer acquisition tactics, funding rounds, and more. Our entire audio is embedded below. The transcript is edited for clarity and length.

Eric Bandholz: What do you do?

Cheryl Sew Hoy: I’m the founder and CEO of Tiny Health. Bluntly speaking, we deal with poop. Customers send us swabs of their poop.…