Many pro content marketers insist AI-generated text is inferior to humans’. But not Neville Medhora. He’s a seasoned copywriter who claims AI is 95% as good as human writing, even for the most complicated work.

“It’s a hard pill to swallow, but you’ve got to adapt,” he told me.

Neville is the founder of Swipe File, a curated library of promotional content, and before that, of Kopywriting Kourse, an instructional site.

He first appeared on the podcast in 2018. In this our latest conversation, he addressed AI content and adapting to change.

Eric Bandholz: Tell our listeners what you do.

Neville Medhora: I run a site called Swipe File, which is a library of ads, emails, and campaigns to inspire marketers. Before that, I ran Kopywriting Kourse. It was a cash cow for years. I’m a long-time copywriter — a freelancer, a publisher, and an instructor.

With AI, you don’t really have to learn copywriting. Initially the results were pretty good; then they improved.…