Alex Walser launched his North Carolina-based marketing agency, Savant Syndicate, in 2024. The firm manages advertising campaigns for ecommerce brands, with a focus on Google Ads.

He says YouTube ads provide the most upside, especially YouTube TV. “I’m more bullish on connected TV ads than traditional YouTube,” he told me.

In our recent conversation, Alex addressed his increasing reliance on AI, Google Ads KPIs, and why he favors YouTube TV.

Our entire interview is embedded below. The transcript is edited for length and clarity.

Eric Bandholz: What the heck do you do?

Alex Walser: I’m the founder of an ecommerce marketing agency called Savant Syndicate. We run acquisition and retention advertising campaigns for seven- to eight-figure brands. We’re a boutique shop with a small team of experts, no juniors on the accounts.

I’m an AI power user. I adopted Claude Cowork early on. Plus, I put Claude Code in a terminal to be the brain of many projects.…