Fred Wiersema’s New Realities

In his book The New Market Leaders, Fred Wiersema offers six new realities that he says are causing a supply glut and customer shortage in most markets.

Competitors proliferate—Like George Day,Wiersema notes that most companies are facing increased competition. He adds that this competition often comes from unexpected sources. For example, Boeing is now loaning money to customers to buy its planes, thus making Boeing a competitor of banks. In turn, banks are selling stock and

stockbrokers are becoming financial advisors.

All secrets are open secrets—Don’t expect your best practices to remain proprietary very long.Your competitors are becoming more adept at learning your secrets and adapting them for their own purposes.…