A lot of PPC managers are going to get asked about ChatGPT Ads over the next few months.

That was probably inevitable the moment OpenAI moved beyond testing ads and started building a real monetization story around them. The initial pilot was easy enough for most advertisers to ignore. It was invite-only, expensive, and limited enough that it felt more like a premium media test than something the average paid media team needed to factor into a media plan.

It’s going to be harder for PPC pros to ignore with the newest announcement from OpenAI.

OpenAI is reportedly preparing to launch self-serve advertiser capabilities in April while also expanding its ads pilot into additional countries. That does not automatically make ChatGPT Ads a serious channel for every advertiser.…