Consumer AI agents are here, and they carry an understanding of the user that no brand app can match. Businesses need to be ready to serve agents as customers.

The Gist

Muse marks a turning point. Consumer agents that link to a person's whole digital life will reshape search, shopping and service.

Blocking agents is a short-sighted approach. An agent that knows a consumer's routines makes switching brands easier than ever.

B2A readiness starts now. Websites, product content and service journeys need to work for humans, agents and both together.

Three years ago, I wrote here on CMSWire that consumers would soon have their own bots, and that businesses should be asking whether their bots were ready to play nice with other bots.

I think that day has arrived.

Meta’s personal AI agent app, Muse, reached No. 1 on Apple's U.S. App Store on Sept. 18, 10 days after launch, pushing ChatGPT out of the top spot.…