Summary: Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.

UX professionals advocate on users’ behalf. To do that effectively, they need to not only deeply understand users but also communicate this understanding clearly to colleagues and help prioritize users’ needs . Empathy maps, widely used across Agile and design teams, are a simple and durable tool for both of these goals.

Definition: Empathy Map

One User vs. Multiple-Users Empathy Maps

Format of an Empathy Map

Why Use Empathy Maps

Process: How to Build an Empathy Map

Using AI in Empathy Mapping

Common Mistakes

Conclusion

Definition: Empathy Map

An empathy map is a collaborative visualization that captures what we know about a particular user or about a user segment.…