AI already writes ad variants and routes leads in most marketing teams. The jobs at risk are the ones made up of those tasks, not the people who decide which tasks matter. AI is more likely to replace certain tasks and roles that rely on repetitive execution than marketers who bring strategic thinking to the table.

In this post, SotaMedia explores which areas of marketing AI can and cannot replace and how marketers at every career stage, from interns and freshers to managers, can adapt to an AI-driven industry.

Why do marketers fear AI can take their jobs?

AI can replace marketers to handle many tasks, from creating content and images to automatically analyzing customer behavior and insights based on real-time data. According to the State of Marketing AI , 80% of marketing teams have applied AI in their daily operations. Therefore, the fear of AI is understandable.…