Menu

1 / 2

The Role of the CMO

b2bknowledgesharing.blogspot.com·Scott Gillum·6 months ago
#XE3gDcz8
#marketing#define#align#cmos#executives
Reading 0:00
15s threshold

MarketBridge and the Chief Marketing Officer (CMO) Council have partnered for perhaps the most comprehensive look yet at the top rung of the marketing ladder. “Define & Align the CMO” encompasses interviews and surveys of CEOs, CMOs, other high-level marketers, search firm executives and board members—nearly 1,500 study participants in all.

The results of the research are in, and are highlighted in this front-page story in the April 16 issue of Adweek .

Given our marketing and sales engagements with a number of Fortune 500 companies, we are well aware of the difficulties faced by CMOs, and believe the importance of the top marketing executive as a driver of company revenue and growth cannot be overstated.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.