In Person of Interest we talk to the people catching our eye right now about their projects past and present. Next up, we chat with Jay, who cofounded popcorn brand Daadi Snacks with his family but has become internet-famous for his anti-influencer videos.

There’s a standard playbook that most consumer product good (CPG) companies use when launching their company into the marketplace. They might make a few cute reels or TikToks showing the behind-the-scenes process, maybe host an in-person pop-up or two, but most importantly, they send thousands of dollars of product to influencers to help get the word out.

Jay (who prefers to keep his last name off the internet), the 30-something cofounder of Daadi Snacks , decided to burn that playbook to the ground when launching his family’s popcorn company.

Instead of sucking up to influencers, he started calling them out for their over-the-top and ridiculous antics.…