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New Ecommerce Tools: September 23, 2026

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This week’s rundown of new products and services for merchants includes updates on ChatGPT ads, digital payments, visual search ads, authenticated deliveries, agentic commerce, CRM models, logistics, affiliate marketing, product feedback, and AI-powered promotions and loyalty programs.

Got an ecommerce product release? Email [email protected].

New Tools for Merchants

OpenAI debuts sponsored AI agents inside ChatGPT Ads. OpenAI is testing Sponsored Agents , which let people start a conversation with a business-sponsored agent after clicking an ad in ChatGPT . OpenAI is making it easier to create ads by writing a few prompts in ChatGPT Work. The company is also enhancing Ads Manager with new AI creative tools. New integrations with HubSpot , its first CRM partner, and Shopify , its first ecommerce partner, are bringing ChatGPT Ads into the tools businesses already use, according to OpenAI.

OpenAI’s Advertise in ChatGPT

Pinterest unveils Visual Search Ads.…

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