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Google Ads Rolls Out New Invalid Traffic Overview Card
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Google Ads Rolls Out New Invalid Traffic Overview Card

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Google Ads is rolling out a new Invalid Traffic Overview Card that shows advertisers how much invalid activity its systems filter before billing, along with credits issued after billing.

Until now, advertisers had to look across campaign reports and monthly billing statements to find that information. The new card brings those figures into one view, with additional reporting available by day and campaign.

Ginny Marvin, Google Ads Liaison, announced the rollout on LinkedIn and shared more details in the latest Ads Decoded newsletter .

The global rollout began this week, and the feature is also available in Search Ads 360 for Google Ads accounts.

What The New Invalid Traffic Card Shows

Advertisers can find the new card on the Google Ads Overview page, under the Campaigns tab.

Google has long used automated systems and manual reviews to filter invalid ad interactions, including bot activity, accidental clicks, and attempts to artificially inflate traffic.

Most of that activity is caught before billing,…

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