Patrón celebrates Día de Muertos with comedy show

2026-10-28

Patrón Tequila is celebrating Día de Muertos with an event called La Última Risa (The Last Laugh), a one-night-only multilingual comedy show in New York that draws inspiration from the traditional Mexican literary form calaveritas literarias. Headlined by Sofía Niño de Rivera, the event will feature custom cocktails and experiential elements, and is being promoted through social media and out-of-home advertising.

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