Deloitte: 28% of holiday budgets spent by month's end

2026-10-22

Holiday shopping patterns have shifted, with 28% of budgets expected to be spent by the end of October, per Deloitte, which found 22% of respondents intend to start shopping earlier than last year and 42% plan to make use of October sales events. Retailers should ensure their value propositions are clearly communicated to attract "holiday value seekers," who do extensive research, say they'll spend 12% more than non-value shoppers and are willing to switch brands to maximize savings.

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