John C. Reilly haunts holiday screens for GS&P, Xfinity

2026-11-10

Actor John C. Reilly stars as the Ghost of Christmas Very-Recent-Past in Xfinity's holiday campaign, created by Goodby Silverstein & Partners and Xfinity Creative Productions. Reilly's character shows people what they've missed by being glued to their devices, urging viewers to look up and be present for holiday moments. The campaign, which promotes the brand's Holiday Mode, is running on TV and online video, with plans to expand to social media.

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