People are asking longer questions in Google’s AI Mode and using Search to explore decisions earlier, according to the latest Ads Decoded episode.

The October 28 episode features Ginny Marvin, Google Ads Product Liaison, and Shivani Mohan, Search Vice President of Data Science and User Experience Research.

Their discussion covered how people use AI-powered Search and why human perspectives remain part of their research. Marvin also shared takeaways for advertisers developing their 2027 strategies.

Google Says Search Is Becoming More Conversational And Exploratory

In her LinkedIn post , Marvin outlined three takeaways on the modern search experience for advertisers looking at their 2027 strategies:

Discovery is moving up the funnel: People use conversational search for brainstorming and discovery well before they reach a purchase decision.

Curiosity is expanding: Queries in AI Mode are three times longer than traditional searches, and one in six searches is now multimodal, though Marvin’s post does not…