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BY María José Gutiérrez Chávez

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The year’s spookiest holiday is just around the corner, but some users on social media are already swapping pumpkins for Christmas trees.

Christmas cookies are taking over social media platforms like TikTok and Instagram, with users gearing up for the holiday season more than a month early. Since October 18, festive cookie, brownie, and pastry recipe videos have drawn around 43.1 million views collectively, with over 784 creators offering their own recipes or re-creations. Google searches for holiday recipes have also shot up, increasing by 285% in late October.

Whether from home bakers or seasoned creators, these recipes vary in popularity and difficulty. One video on Instagram has garnered more than 15.2 million views since it was published on October 18.…