As we enter 2014 and 2013 has come to an end, marketers now look forward to try to predict what the following year has in store for them. For many within digital marketing, 2014 will be the year of content marketing.

Image: Marketo

But before we look ahead it’s important to recognise the scale of content marketing activities in 2013. WebDAM found that last year “ 78% of CMO’s think custom content marketing is the future of marketing ” and by the end of 2013 “ 50% of all companies have content marketing strategies ”. If we look specifically at B2C marketers, 86% now use content marketing ( Content Marketing Institute )! So what does 2014 have in store for content marketing?…