The biggest names in banking and retail are starting to fight the tech titans, and one another, over a new kind of customer: the AI personal agent.

JPMorgan Chase , Charles Schwab, Amazon , Neiman Marcus and Kohl's have moved to block personal agents like Meta Muse just as consumers start sending them out to find better savings rates , shop for deals and cancel subscriptions.

The era of agentic AI has arrived, but there is uncertainty about what the landscape will look like when virtual storefronts become flooded with AI agents or when a business tries to block them.

Reports last week of AI agents going rogue in customer accounts — and prominent politicians including Sen. Mark Warner and Sen. Bernie Sanders calling for bot legislation in response to the headlines — come on the heels of JPMorgan Chase CEO Jamie Dimon saying the bank currently blocks external AI agents from operating on behalf of retail customers, citing security risks.

Some other retailers are leaning in.…