ChatGPT visitors converted at a higher rate, but Google organic still drove 27 times as many conversions as all LLMs combined.

By ,

Editorial Director, Search Engine Land & SMX

Published on October 22, 2026 • Last updated on October 22, 2026 • 2 minutes read

Table of Contents

Table of Contents

ChatGPT sent just 0.62% as many sessions as Google organic search, according to Marie Haynes’ analysis of 100 websites. The study covered 12 months of GA4 data and more than 145 million sessions.

Adding referrals from other LLMs lifted that figure to 0.73% of Google organic traffic. That’s 0.73% of Google organic traffic, not 0.73% of total website traffic.

Haynes called GEO a “distraction.” The current traffic numbers support her point about scale, but they don’t settle the longer-term question of how important AI search visibility may become.

Google still drives far more traffic today.…