With the slow and steady evolution from keyword searching to resolution questions typed into Answer Engines, you are going to lose traffic (and revenue) somewhere in the rage of -18% to -64% during the course of the next calendar year.

Today, our challenge is three-fold:

A. How can you identify the size of your loss ?

B. What can you do to recover some losses?

C. What actions can you take to take advantage of this shift and grow revenues?

Every smart company is building a forecasting model to estimate these three life-critical dimensions. Let me make that important exercise a little easier for you.

My model will help you estimate your losses, identify opportunities to recover, and share actions, and by how much each can drive growth.…