Avinash Kaushik
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As influence shifts from the ten blue links to LLMs (Answer Engines), urgently unify SEO & AEO to continue to earn influence your brand needs to grow. Learn how.
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Use this Google Ads maturity model to score AI readiness across six dimensions, including measurement, bidding, first-party data, creative, and governance.
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Marketing agency fees in the AI era should shrink for automated execution and rise for strategy. See how SOWs, incentives, and agency roles should change.
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Google Brand Lift & Conversion Lift studies report certainty (stat sig), but overstate how confidently marketers should act. Replication risk calc rescues you.
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Over the last year, the team at Google Analytics (GA) has released a cluster of features which extend GA's ability to power higher altitude, higher value
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From Occam's Razor by Avinash Kaushik: Smart KPIs: Accountability Over Outcomes Over Activity.
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From Occam's Razor by Avinash Kaushik: Sports Marketing Measurement Playbook.
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From Occam's Razor by Avinash Kaushik: Bye, Bye Human-Powered Marketing Analytics.
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From Occam's Razor by Avinash Kaushik: The Best Marketing ROI Formula: Incremental Net Profit ROI!
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From Occam's Razor by Avinash Kaushik: 2 Seconds to Brand Impact: A Modern Video Ads Playbook